Selected work
See all workDesigning AI-powered reporting
Reimagining how agencies create client-ready reports through a faster, AI-guided experience.
Leading an AI-native UX practice
How I helped designers move from isolated AI experiments toward a shared, repeatable practice, building team confidence, strengthening collaboration with Engineering, and creating a clearer path from idea to implementation.

Redesigning merchant onboarding to unlock digital growth
How I led the research-driven redesign of a high-friction, 13-page merchant application, aligned partners across the business, and increased digital conversion from 0.16% to 2.9%.

Unifying the Moneris merchant experience
Consolidating two fragmented legacy platforms into one scalable portal for billing, invoicing, transactions, and account management.

Building Moneris’s first design system
Creating a shared foundation for consistency, accessibility, and faster product delivery across a fragmented fintech ecosystem.

How I work
- 01
Set the direction
Turn customer insight, product data, and business priorities into a focused strategy teams can align around.
- 02
Accelerate the path forward
Use systems thinking and AI-powered prototyping to explore faster, test earlier, and move from ambiguity to confident decisions.
- 03
Drive measurable impact
Connect design decisions to adoption, efficiency, customer value, and business growth, then use what we learn to shape what comes next.